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Amazon India’s tweet on the Great Indian Festival sees brands join in with quirky banter

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MUMBAI:Come sale time in India, e-commerce companies go all guns-blazing to announce the brands and the offers that are coming to their sale. Amidst all this fan-fare, Amazon just put up one tweet – asking people who’s coming to the #AmazonGreatIndianFestival. One question that went out at 10 am on a lazy Friday morning. A tweet that triggered a WHOLE bunch of brands to respond and announce their arrival at #AmazonGreatIndianFestival.

Who all announced their arrival? Well, let’s take a look.

While 35+ brands announced their arrival, Amazon India also had some other special people arriving.

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And with that, not only did Amazon announce their brand partnerships, they also managed to get fun chatter going on a Friday morning.

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Brands

YES Bank appoints S Anantharaman as chief risk officer

Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender

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MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.

Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.

At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.

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YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.

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