Ad Campaigns
Amazon India launches third edition of its #AmazonGotMyBack campaign
Mumbai: Ahead of Prime Day 2023, Amazon India has announced the third edition of its campaign, #AmazonGotMyBack with a brand film to showcase the convenience it offers to customers across India. #AmazonGotMyBack is a campaign that calls for customers’ unique experiences of how Amazon’s reach, combined with on-time and reliable deliveries have helped them in a time of need. Amazon India’s significant investment in strengthening its network has enabled Amazon to deliver customer packages to 100% of the serviceable pin codes in India and have continued to invest in speed with expansion of one day, Same Day and Faster Than Same Day network.
The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with its on-time delivery and widespread reach. The campaign film shares the stories of two protagonists – Rajan, a café owner from Manali and Sonia Kotak, a mom influencer who are both Amazon customers. The film simultaneously highlights the real challenges both individuals faced initially and how Amazon got their back when they needed it the most.
The digital film shows Rajan, owner of Dylan’s Café in Manali, delving upon how he was discouraged by people when he decided to open a café in Manali. Sonia Kotak, a mom influencer who extensively travels with her daughter, Raahat, was asked by people how she would arrange thing that her daughter needs while travelling. The film further shows that while Rajan faced certain challenges for a few years, he was able to source the finest coffee variants and other ingredients for his café, from across the country through Amazon. “Ek pal ke liye laga tha ke life ho jayegi a little off track, lekin fir yaad aaya #AmazonGotMyBack,” says Rajan in the film. Similarly, the film shows how Sonia relied on Amazon to get everything delivered across different locations for Raahat, while travelling together. “Rahi baat Raahat ki zarooraton ki, uske liye Amazon hai na,” added Kotak.
Talking about the third edition of the #AmazonGotMyBack campaign, Karuna Shankar Pande, Director, Amazon Logistics India director Karuna Shankar Pande said, “At Amazon, we constantly strive to make the delivery experience convenient for our customers through our unparalleled reach in the hinterlands of the country with reliable and on-time deliveries. #AmazonGotMyBack campaign gives all of us, especially our associates who work behind the scenes across the operations network, an opportunity to see real and unique experiences of our customers.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
