Ad Campaigns
Amazon.in announces #GiftABook campaign on this World Book Day
Mumbai: With World Book Day being celebrated on Sunday, 23April, Amazon.in has announced its yearlong #GiftABook campaign. With the aim to inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift of a book storefront. This initiative by Amazon.in is part of its ongoing effort to ‘Make India read.’
To kick off the campaign, a digital video was launched earlier this year that captures the journey of a young girl showcasing the impact of books gifted to her at various stages in her life that help shape her story. The video emphasises that books are gifts that never go out of fashion and highlights the many benefits of reading, such as enhancing curiosity, developing imagination, generating new ideas, and building character. Check out the campaign video here.
Amazon India director of media Rajarshi Guin expressed his enthusiasm for the campaign, “We are committed to contributing to building a nation of readers. Reading helps in developing imagination, enhancing curiosity, generating new ideas and building character. These are some of the many reasons why Books are great gifts. At Amazon, we are passionate about Books and we are working with sellers, publishers and authors to bring alive our vision of making India read more. Our campaign #GiftABook is a small step in this long journey to spread the love of reading. Customers can visit our website and app to browse through millions of titles across genres and languages to select a book for themselves and their loved ones.”
Award-winning author Sudha Murthy said, “If you buy a book, you’re buying knowledge in a way. Books give you comfort, knowledge and a kind of flexibility—you can read whenever you have time. It’s an amazing gift. I always tell every mother that if you want her children to spend their time in the right way at the right age, then they must learn the habit of reading and to read you should have books. I believe people who have books are the richest people because they have the wealth of knowledge. Please read a book, please buy a book.”
This World Book Day, customers can also find eBooks, audiobooks and physical books in multiple Indian languages such as Hindi, Tamil, Marathi, Malayalam, Gujarati & more and across genres on the specially curated storefront on Amazon.in from 16 – 25 April 2023.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
