Brands
Amazon Fresh serves up a feast across 270 cities
MUMBAI: Talk about a shopping sprint. Amazon Fresh is racing ahead this festive season, now available in more than 270 cities across India. The expansion, timed with the Amazon Great Indian Festival (AGIF), marks a 4.5 times growth in reach in just two years and a 40 per cent year-on-year surge in orders within the first two days of AGIF.
From Gorakhpur to Coimbatore, Jalandhar to Hubli, and Jamshedpur to Vellore, customers can now access over 40,000 products delivered to their doorsteps in convenient two-hour slots. The selection spans farm-fresh fruits and vegetables, staples, dairy, packaged foods, frozen items, personal care, beauty, baby and pet essentials, as well as 3,000 regionally loved favourites, including Rajdhani atta, Eastern masalas, GRB sweets, and Sri Bhagyalaxmi staples.
Amazon Fresh India director Srikant Sree Ram said, “Amazon Fresh has grown 4.5 times in reach and 10 times in selection in just two years, transforming how families across India shop for groceries online. By expanding to over 270 cities, we are bringing everyday essentials and festive favourites to more households than ever before. This has been possible thanks to the growth of our seller network and our advanced delivery capabilities, creating one of India’s largest omnichannel grocery networks.”
The initiative is powered by a robust farm-to-doorstep network, working with over 13,000 registered farmers. Every product undergoes a four-step quality process including local collection point inspections, grading and sorting, temperature-controlled storage, and final quality checks to ensure freshness and reliability.
More Retail Limited (MRL), a seller on Amazon Fresh, reported that converting more than 370 offline stores to serve Amazon Fresh customers has fueled a 65 per cent year-on-year growth in 2024, which continues to rise during AGIF.
During the festival, shoppers can snap up deals starting at just Rs 1 and claim a maximum cashback of Rs 400 on their grocery baskets. Diwali décor essentials, including lights, rangoli kits, and traditional sweets, have also been added, giving families the convenience of festive shopping alongside daily essentials. Every weekend, Amazon Fresh Super Value Days provide extra savings on weekly groceries and household products.
With over 40,000 products now on offer, a 10-fold increase from just 4,000 in 2023, Amazon Fresh is bridging the gap between farm and doorstep while celebrating regional diversity. This blend of convenience, variety, and freshness makes online grocery shopping effortless, helping families save time and focus on celebrating with loved ones.
Amazon Fresh, available across 300 cities, delivers products through a temperature-controlled supply chain, combining value, wide selection, and fast delivery. From staples to fresh produce and personal care, the service ensures customers enjoy quality and convenience with personalised features that make shopping seamless.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
