Ad Campaigns
Amazon campaign emphasises on true spirit of festive period
MUMBAI: It is that exciting time of the year that every Indian looks forward to as the country has launched itself into the major festive season – starting from the upcoming Navratri celebrations all the way to Diwali! With its new festive campaign, Amazon.in unveils its theme ‘Karo milke tayyari toh tyohaar tyohaar lagta hai’ and highlights the various aspects of this festive season that need to be celebrated!
Conceptualised by Ogilvy & Mather, Bangalore, the campaign has been directed for the southern region by Jerald Packiaswamy of Still Water films and the campaign for rest of India, by Anupam Misra of Crazy Few Films.
Emphasizing the true spirit of the festive period, the new campaign #KaroMilkeTayyari, features a series of films that focus on one family through this festive season encapsulating ‘The Joy of preparing together for the festive season’.
Festivals bring togetherness and joy along with a deep sense of bonding with the family for everyone! With the modern lifestyle of constant hustle-bustle and family members scattered around the world, more often than not, many of us miss out on celebrating these events with our families. In a fresh perspective to the festive season, Amazon.in also captures the joy that goes into the preparation of the festival.
Apart from bonding with the family, festivals like Diwali are about prosperity and everything good coming home, it is also about family and friends coming home. This Diwali, Amazon.in will help take care of all your shopping, so that you can spend more time with your loved ones and enjoy the festivities.
Amazon India director – mass and brand marketing Ravi Arun Desai said, “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dusshera / Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable.”
“Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights,” he added.
The campaign has a separate execution for the Southern markets in Tamil, Telugu and Kannada. While the theme is similar, the films for the Southern markets have been executed with a different cast and in a different setting.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
