MAM
Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!
Bangalore: Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. This VR experience is available for hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from July 6 to July 16. Customers who experience VR will get exclusive cashback offers for shopping on Prime Day.
Prime Day is Amazon’s flagship event exclusively for Prime members that offers new product launches, best deals, blockbuster video titles, celebrity curated music playlists, and more. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members.
With VR, Amazon will enable customers to experience the new products being launched and not just rely only on images to make a purchase decision. Through VR, customers will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of Prime Day, walk through its streets and play engaging games.
Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi and get surprise messages from their favourite movie stars!
Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”
VR Experience Zones are open to all visitors, free of charge. At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging #AmazonPrimeDay & #DiscoverTheJoyOfMore and can win exciting prizes.
Amazon Prime Day Experience Zones will be operational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in:
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City |
Mall |
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Delhi NCR |
Select City Walk Ambience Mall |
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Bengaluru |
Phoenix Market City |
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Chennai |
Express Avenue |
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Pune |
Amanora Mall |
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Hyderabad |
GVK One |
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Kolkata |
Mani Square |
Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/prime to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
