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Amaron Pro-Racing launches 3rd season of Amaron Karting Challenge
MUMBAI: Amaron Pro Racing, a corporate motorsport initiative of automotive and industrial battery maker Amara Raja Batteries, has announced the launch of the third season of its karting challenge ‘Amaron Karting Challenge Season 3’.
The winner will be rewarded with a scholarship of up to Rs 1 million. The winner will also be nurtured by Amaron Pro Racing Academy with Meco Motorsports to race in the Rotax Max National Karting Championship. Amaron scholarship programme will further support the winner to get into international racing.
AKC Season 3 will target top 300 schools in India with over 150,000 students from 12-16 years inviting them for the action on the track. The entire process of registration and bringing the amateur participants on the tracks will be supported via sustained online contact programme throughout the season including an elaborate school contact programme wherein kids would be educated on the sport.
The company says that this event is the only talent hunt in India that scouts and discovers talent at the grass root level. Amaron Karting Challenge Season 3 will span across 9 locations – Coimbatore, Goa, Mumbai, Delhi, Kolhapur, Chennai, Chandigarh, Bengaluru and Hyderabad. Six participants from each region and a total of 54 racers from across India will compete in the grand finale to be held on 7th February 2011 in Hyderabad.
Amara Raja Batteries MD Jayadev Galla said, “We are extremely proud to bring Amaron Karting Challenge Season 3 to all motorsports enthusiasts of India. Motor sports have always been the bastion of the cr?me de la cr?me but with Amaron Karting Challenge we expect to reach out to masses and see many more winners in times to come. We will strive to discover and support the budding race enthusiasts in scaling national and international motor racing events.”
Amaron Pro Racing head motorsports Mackinlay Barreto commented, “India is all set to arrive as a global motorsports destination. With F1 arriving in India next year, the timing is most appropriate for all young racing enthusiasts from India who dream to make it big in the world of motorsports”.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
