MAM
aMap secures Tata Sky DTH audience measurement biz
MUMBAI: aMap has stitched a contract with Tata Sky, securing the company‘s DTH audience measurement business.
Under the agreement, aMap will provide DTH viewership and interactive service usage data through their syndicated DTH measurement panel, aMap Digital.
Says Tata Sky CMO Vikram Mehra, “With a subscriber base of 4.5 million, Tata Sky has played a significant role in the growth and development of the DTH sector that is poised to touch the 40-50 million mark by 2015. At the stage that the industry is in, we think it‘s time that efforts are made to understand and measure the audience viewing habits of these viewers better and are excited to associate with, aMap.”
aMap Digital uses a proprietary – format independent content identification – technology which measures all types of interaction with the TV, be it digital broadcast, use of interactive service or time-shifted viewing.
Adds aMap CEO Joseph Eapen, adds, “DTH measurement is vital for the industry as it will manifest the true choice of the viewers, as the DTH space is devoid of placement games, last mile chaos and related influence. It is a boon to niche channels as well.”
aMap is known for its overnight ratings system in the analogue space. aMap Digital now covers the Digital space.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
