Amagi wins IBC 2015 Innovation Award

MUMBAI: Cloud-based broadcast infrastructure and targeted TV advertising company, Amagi has bagged the IBC Innovation Award 2015 in the ‘Content Delivery’ category.

Winners were honoured on 14 September during an awards ceremony at the RAI Amsterdam during IBC2015, Europe’s largest electronic media and entertainment conference and exhibition.

Amagi co-founder KA Srinivasan said, “Winning the IBC Innovation Award signals a new era for content regionalisation where TV networks can deliver localised channels in an affordable and efficient manner than traditional satellite and fiber-based delivery methods. As television viewers around the world continue to demand more personalised content, Amagi’s advanced cloud and watermarking technologies will make it a cinch for broadcasters to address viewer preferences on a global scale.”

Amagi’s solution was given the IBC Innovation Award based on its unique ability to replace key content on Sundance Channel Global’s Latin American feed with content specifically geared toward the Brazilian audience, without using separate satellite feeds or degrading audiovisual quality.