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Amagi unveils AI tool to automate artwork for global streaming
New engine turns video into ready-to-use artwork across formats fast
MUMBAI: Amagi has introduced an AI-powered artwork engine designed to take one of streaming’s most tedious tasks off human hands: resizing and reworking visuals for every platform imaginable.
Part of its Amagi Now platform, the new feature uses the company’s Amagi Intelligence layer to transform raw video into fully formatted, platform-ready promotional artwork in a single workflow. In an industry where one title may need dozens of visual variants for Fast, OTT, connected TV and social media, the promise is simple: less manual grind, more creative breathing room.
Instead of starting with templates, the system begins with the content itself. It scans video frames, picking up cues like composition, emotion and narrative context to identify the one image that best captures the story. That chosen frame becomes the foundation for everything that follows, with editorial teams stepping in only to review and fine-tune.
From there, the engine gets to work. A single approved image is automatically adapted into multiple formats, from widescreen to vertical and everything in between, while preserving framing and complying with platform-specific layout rules. The result is a neat trick: consistency without compromise, and speed without chaos.
Crucially, the entire process stays within the Amagi ecosystem. Teams can add logos, overlays and title treatments directly inside the platform, while built-in controls ensure every change is tracked and approved without endless back-and-forth.
For media companies juggling global distribution, the implications are significant. Artwork that once took days can now be turned around in minutes, cutting down on repetitive tasks, rejection cycles and operational overheads.
Amagi co-founder and chief technology officer Srividhya Srinivasan, said the move is about more than efficiency. As the number of platforms multiplies, she noted, the final step of getting the right visual in the right place has become a bottleneck. By teaching AI to understand the “soul” of a story, the company aims to free up creative teams while keeping storytelling intact.
The feature is already available to Amagi Now users, with a broader rollout planned from the second quarter of 2026.
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MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
