MAM
Amagi launches next-generation managed playout service
MUMBAI: Cloud-based broadcast infrastructure and targeted TV advertising specialist Amagi has launched a new managed playout service designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities.
Utilising the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can dramatically increase workflow efficiency, reduce costs, and gain complete visibility and control over their playout. Amagi will showcase its complete technology offering at IBC2015 in Amsterdam (11 – 15 September).
“Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions,” said Amagi co-founder K.A. Srinivasan.
He further added, “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”
Amagi’s next-generation playout service enables asset management on the cloud. Broadcasters can store and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alter the content for VOD and OTT multiscreen delivery.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
