AD Agencies
Amagi facilitates the launch of Tennis Channel T2
MUMBAI: Amagi, which works in the area of cloud-based SaaS technology for broadcast and connected TV, has enabled the launch of T2, a new channel from US broadcaster Tennis Channel, exclusively available on Free Ad-supported Streaming TV (FAST) platforms.
Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, launched T2 on Samsung TV Plus in the US in March.
Tennis Channel is using Amagi Cloudport, a cloud-based channel playout platform that offers broadcast-grade quality with true cloud deployment. In addition, they are leveraging Amagi’s content scheduling services, Master Control Room (MCR) services, and Amagi LIVE, a UHD-ready, cloud-based live orchestration platform for orchestrating broadcast-grade live content on the go.
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“The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching. The Live-to-VOD functionality from Amagi is extremely valuable to us as it allows effortless switching between live and recorded content. Further, Amagi LIVE supports industry-standard advanced graphics templates, native graphics, HTML, and singular.live. The user experience this delivers is wonderful for tennis fans and we’re excited to bring the sport to a whole new audience” said Tennis Channel International senior VP Andy Reif.
“Having been closely associated with Tennis Channel for over two years now and have worked with them to launch channels in Germany, Austria, Switzerland, the Netherlands, the United Kingdom and India, we are very happy to partner in the launch of Tennis Channel’s 24-hour FAST channel in the United States. Running a live channel can be challenging, especially for a sport such as Tennis where the overall length of the game is often unpredictable. The Amagi LIVE platform is ideal since it offers the flexibility to extend live playout, switch between input sources, and more” said Amagi’s co-founder Srinivasan KA.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
