Digital
Amadeus promotes Suraj Joshi to vice-president media sales – international
MUMBAI: Suraj Joshi is pretty kicked up these days. He has just been kicked up upstairs to the post of vice-president of media sales for the international division of travel tech company Amadeus based in Dubai. He was the senior director, digital media international media from May 2021 to Dec 2024 at the same company.
Suraj spent four years as director of media at TravelClick between from Jul 2016 to May 2021 based in Singapore. A posting at iprospect kept him busy for two years and six months, and he rose there to become associate director by the time he left in June 2016.
Resultrix absorbed him so much that he stayed put at the agency climbing from search manager when he joined in March 2011 to the time of his exit in 2013 when he carried the designation of director – -digital marketing paid media.
Said Suraj: “As we enter this new year, I am eager to embrace the exciting journey ahead, filled with opportunities for growth and innovation. I look forward to collaborating with all to drive our business forward.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
