MAM
Allied Media bags SBI Mutual Fund account worth Rs 300 mn
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of SBI Mutual Fund (SBI MF).
The size of the account is pegged at Rs 300 million.
Other media agencies pitching for the account included Lintas, GroupM, Motivators and Lodestar.
Post two rounds, Allied Media was appointed as the AOR for SBI MF across print, TV and radio.
Said Allied Media vice president PM Balakrishna, “SBI Mutual Fund is a brand leader, and clearly the largest mutual fund house in the country. Our objective is to add value by creating and delivering a wholesome 360-degree media solution to reach their wide base of customers. Our past experience, innovative media marketing proprietary tools and the support of the Percept Media‘s inherent capabilities and strengths will enable us to provide a holistic media strategy for the brand, which will be effective and efficient.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
