MAM
Alliance wins media mandate for ibibo
MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia.
Alliance director Arshad Nizam said, “DotCom are the future of consumerism and hence it is important to have an edge on the business model. ibibo will be a great client to work with since they have various verticals and have a clear plan of being a clear leader in each one of them.”
ibibo president Sanjay Bhasin said, “We needed a partner on board who would be involved with the brand and think beyond regular campaigns. We saw Alliance as a partner who was aligned with our thought process and were ready with aggressive strategies across mediums, which are required to build the relevant traffic for our sites.”
Business director on the account Swati Saini added, “It gives us great pleasure to see them place immense faith in Alliance advertising. We are looking ahead to this partnership and are certain that our planning strategies and models will take the brands to leadership positions in years to come.”
MAM
Times Group’s Vineet Jain conferred lifetime media honour
Managing India award crowns four decades of expansion, ambition and cultural clout
NEW DELHI: Vineet Jain has picked up another trophy, and this one comes with a lifetime tag.
At the 70th foundation day and 20th national management day of All India Management Association in New Delhi, the managing director of The Times Group was conferred the “lifetime contribution to media” award, presented by education minister Dharmendra Pradhan. The honour formed part of AIMA’s 16th managing India awards, themed “Transforming for tomorrow: growth with resilience”.
AIMA’s citation was expansive and effusive. It hailed Jain as a “future-ready leader and agile entrepreneur” who has turned a legacy newspaper business into a diversified media powerhouse. Since the late 1980s, it noted, he has revitalised print while pushing aggressively into television, radio, internet, movies, music, sports, events, outdoor advertising, education and investments across 35 markets.
“He did not just grow a newspaper company; he built a multifaceted media empire that dominates information and entertainment in India and shapes the nation’s political and commercial awareness,” the citation said. “From television and radio to internet, movies, music, sports, events, outdoor advertising, education and investments, his leadership has created influential brands across every platform.”
Under Jain’s stewardship, television brands such as Times Now, ET Now and Zoom have expanded the group’s broadcast heft, while their digital avatars have chased new audiences online. Radio Mirchi, Gaana, Times OOH, Times Music and Magicbricks have emerged as category leaders. Legacy titles such as Femina and Filmfare have been retooled for new generations.
The group has also ventured beyond media. Through Bennett University and TimesPro, it has pushed into higher and executive education, while a national pickleball league signals a foray into the world’s fastest-growing sport.
AIMA credited Jain with balancing mass entertainment and intellectual ambition, citing the reinvention of the Filmfare awards and the Femina Miss India pageant nearly three decades ago, as well as the launch of the Times litfest.
Accepting the award, Jain struck a collective note. “It is a huge honour to receive this award. I dedicate it to my colleagues who have worked tirelessly to make The Times Group, India’s largest multi media company.”
He reiterated the group’s appetite for scale. “The Times Group is number one in every media vertical it has launched, and we will continue striving for excellence,” he said.
Four decades on, the message is clear. In a media market being torn up by technology and attention spans, Jain is still betting on breadth, brands and being number one.
