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Allen Solly unveils new brand identity
MUMBAI: Apparel brand Allen Solly has launched its new brand identity. Being a brand that has always believed in drawing from the heritage of the past and finding its spirit for the present times, Allen Solly has adopted a contemporary version of the Stag as its new brand mark.
The new identity is being represented across various touch points like product, advertising and communication. Additionally, the Stag will be integrated into the new retail identity.
The new mnemonic was first seen in their Coat of Arms. It featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. “The Ram was symbolic of the English wool industry and Allen Solly’s place within it while the Stag was representative of the city of Nottingham, wherein lays the brand roots,” the company said in an official statement.
Allen Solly brand head Sooraj Bhat said, “Allen Solly has always understood the importance of staying ahead of the times and bringing the latest in style and fashion to the Indian Consumer. By launching the new brand identity, we are drawing from brand’s very strong Nottingham heritage and at the same time will ensure it strengthens the core which is Friday Dressing.”
The new mnemonic has already hit the market in the new Spring Summer 2012 season on product and will soon be visible across advertising and retail signage.
“This identity embodies brand values of ‘Freedom’ and ‘Effortlessness’ to the core and over a period of time will become a signature for Allen Solly. We believe this will help strengthen the brand’s relationship with the consumer,” Bhat added.
Allen Solly targets young professionals/entrepreneurs who are ahead of the curve, experimentative and believe in looking distinct. The Spring Summer 12 line captures the re-emphasis on ‘Friday Dressing’ (work casuals). The Men’s line has new fits and has used superior fabrics in the line. Also, Friday Dressing for Woman has been launched in this season.
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Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
