Ad Campaigns
ALL – Accor Live Limitless launches new brand campaign in India
Mumbai ALL – Accor Live Limitless unveils its latest campaign, India All-ways on my mind, showcasing the enchanting beauty of India.
The new campaign invites travellers to embark on an extraordinary adventure through the mesmerizing beauty of India, promoting the country’s rich food, culture, and architecture, alongside unforgettable experiences available to guests at over 50 hotels. The latest campaign is an extension of the regional activation, Asia – ALL-ways on my mind, showcasing Accor’s commitment to providing exceptional hospitality experiences across Asia.
With a portfolio of exceptional hotels in India, including Pullman, Grand Mercure, Novotel, Mercure and ibis, Accor ensures that every experience, whether it be adventurous or spiritual, is both comfortable and magical. Guests are invited to discover the wonders of India and experience the renowned hospitality offered by the group’s renowned properties, where modern comforts and thoughtful amenities cater to their every need.
To enhance the travel experience, members of ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, can enjoy up to 25 per cent off their bookings, inclusive of breakfast, when reserving their stay at any of the group’s properties through the website or mobile app. The membership also offers a range of benefits, including curated experiences, exclusive discounts, priority check-in, last-minute room booking, free upgrades, and more. With ALL – Accor Live Limitless, guests can indulge in the best of everything and create lasting memories.
Accor Sr. vice president of operations – India and South Asia Puneet Dhawan said, “India is a country that is full of life and love. From its flavourful cuisine, and beautiful destinations to its warm-hearted people and exceptional hospitality, there is an endless array of discoveries to be made, and through this campaign, we want India to ALL-ways be on your mind. We hope to welcome you to our incredible hotels in the country and help to make memories that last a lifetime.”
In addition to rewarding experiences, members of ALL – Accor Live Limitless can earn Rewards Points on every stay or dining experience at participating properties. These points can be redeemed for free nights at participating hotels, transferred to partners worldwide, or converted into unforgettable moments through Limitless Experiences such as concerts, sports matches and special dinner events.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
