MAM
AliveNow bags Cycle Pure Agarbathies’ social media biz
MUMBAI: Cycle Pure Agarbathies, the flagship incense sticks brand of NR Group, has appointed AliveNow as its social media agency.
The account will be serviced by the agency‘s Bangalore office.
Cycle Pure Agarbathies has roped in the agency to reach out to the new generation and to continually adopt to embrace new branding and marketing platforms, the company said.
Alive now CEO Adhvith Dhuddu said, “We have worked with many large and iconic brands, but this one takes the cake and is really special for us. To be able to work with one of India‘s most revered and strong brands is a fantastic feeling. We‘re thrilled and look forward to cementing the brand‘s social media presence. We expect this to be quite a challenge given what the brand stands for and the audience on social media. Talking about prayer, religion, spirituality and Indian culture to the younger audience is never easy but our team is up to the task and is looking forward to working with the Cycle Agarbathies team.”
Cycle Pure Agarbathies MD Arjun Ranga added, “As a national brand, it is important for us to connect with our customers at all levels. It is critical to keep continuous dialogue and create a sense of community that can revolve around our products and brand. We hope to build stronger brand equity for Cycle Agarbathies by involving our target audience in the digital space. We look forward to a long lasting collaboration with AliveNow.”
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
