MAM
Aliagroup bags Pyramid retail branding account
MUMBAI: Aliagroup has bagged the strategic brand creation and branding assignment of Pyramid Food Retail in a multi-agency pitch.
The scope of work covers laying the brand foundation, to creating a brand architecture and design manifestation, including implementation for Pyramid Food retail that proposes to offer a unique value proposition to the consumers.
Aliagroup director Sanjeev Malhotra said, “Aliagroup brief covers the broad spectrum of brand creation and attendant retail branding – from strategy to implementation, and will be executed by its flagship division, DMA.”
This is DMA’s first major assignment in the retail sector.
Aliagroup is a brand consulting firm and it offers a seamless service across strategy, manifesation and implementation through its specialist divisions, providing strategic value-adds to Brand expression and communication.
The group partners over 20 large brand owners in building intangible differentiation and creating strong brand and visual equity for their brands. Aliagroup’s basic strength lies in its deep understanding of nearly two billion Indian and Asian consumers across 70 leading brands in 20 categories.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
