Brands
Alia threads the needle as Ed-a-Mamma’s AW25 drop grows its green roots
MUMBAI: If childhood had a wardrobe, Ed-a-Mamma wants to make sure it’s stitched with jo and just the right amount of eco-sparkle. Alia Bhatt’s sustainable kidswear label has rolled out its Autumn-Winter 2025 collection, a vibrant, planet-friendly line that turns forest trails, winter skies and classroom giggles into wearable stories for little ones.
What began as a clothing label has now grown into a full universe for babies, kids and mums-to-be spanning apparel, toys, bedding and books. But its AW25 drop circles right back to the brand’s central idea: that children should be free to run wild, dream big and stay kind to the planet while doing it.
The new season introduces playful capsules such as Veggie Wonder, Cuddly Cubs, and Winter Wonderland, designed for infants aged 0-4 and kids aged 4-14. Each capsule feels as if it wandered straight out of a storybook only this one happens to be wearing:
● Gentle, natural fabrics
● AZO-free, non-toxic dyes
● GOTS-certified organic cotton for all infantwear
● Plastic-free buttons and nickel-free trims for extra safety
● GRS-certified recycled polyfill jackets that help divert PET bottles from landfills
● ZDHC-compliant denims crafted with up to 80 per cent less water
● Vegan, cruelty-free, 100 per cent recycled sewing threads
It’s sustainability not as an add-on, but as the stitching that holds the collection together.
“Childhood should be a time of fun, curiosity, and kindness toward each other and the planet,” Alia Bhatt said, adding that every new launch is “a step closer to a world where what they wear, play with, and use every day celebrates them and the Earth.”
While hinting that more launches are around the corner, Bhatt emphasised the brand’s goal of helping children connect with nature from day one.
Ed-a-Mamma’s eco-conscience doesn’t stop at the garments. Its broader mission is woven into small rituals families can adopt together. Every order arrives with a seedball under the brand’s #PlantABeej initiative, transforming unboxing moments into mini environmental acts.
Its packaging is biodegradable, compostable and reusable, with bean-shaped FSC-certified tags that double as bookmarks. Even the scraps find purpose upcycled into toys, potlis and little freebies, ensuring that waste stays out of bins and in playrooms.
The AW25 Collection is available now on www.edamamma.com and in the brand’s flagship stores across Mumbai, Pune, Noida and Bengaluru.
With a collection that combines childlike whimsy, serious sustainability and a sprinkling of winter magic, Ed-a-Mamma isn’t just dressing kids, it’s trying to grow a greener generation, one tiny outfit (and one seedball) at a time.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
