Brands
Alia Bhatt joins Malabar Gold & Diamonds as brand ambassador
Mumbai: Malabar Gold & Diamonds, the sixth largest jewellery retailer globally with 312 showrooms across ten countries, has signed Indian actress Alia Bhatt as their new brand ambassador. After making her debut in 2012, Alia Bhatt has quickly transformed into one of the most sought-after actresses in India, with a score of blockbusters movies under the belt. She has garnered praise for her versatility as an actress, her humble persona and stunning looks, representative of a new era of super talented actors hailing from India. She is also set to make her Hollywood debut in the movie, Heart of Stone, which is slated to be released soon.
The announcements come in the wake of the 30 anniversary of Malabar group, which began their operations in 1993. With an extensive retail network in India, UAE, KSA, Qatar, Bahrain, Oman, Kuwait, Malaysia, Singapore and the USA, the signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand as they set their eyes on new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand as well as major cities in all states of India strengthen their presence in existing markets.
“I am delighted to be the face of a global brand such as Malabar Gold & Diamonds. Having witnessed first-hand their acceptance amongst Indians and Indian sub-continental audiences, the immense success they have reaped abroad should be a source of great pride for us and I am humbled to be a part of the Malabar family. As Malabar Gold & Diamonds gears up to execute their ambitious expansion plan, I earnestly look forward to working closely with them to further their reach amongst jewellery lover’s world-over”, commented Alia Bhatt.
“We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve. Her impressive career in the highly competitive film industry resonates with our brand’s journey and ambition as a brand. As Malabar Gold & Diamonds celebrates its 30 anniversary, we are reaffirming our commitment to providing our loyal customers with the best jewellery shopping experience”, commented Malabar Group chairman, M.P. Ahammed.
Malabar Gold & Diamonds is globally renowned for providing an exceptional jewelry shopping experience with convenience and customer-friendly policies, known as the ‘Malabar Promise.’ This promise assures customers of unmatched quality, transparency, and service assurance. With more than 12 exclusive brands in gold, diamond, and precious gems, Malabar Gold & Diamonds presents the latest designs curated from 20 countries, catering to the diverse tastes and preferences of their vast, multicultural customer base.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
