Brands
ALD Automotive and LeasePlan unveils new global mobility brand in India
Mumbai: ALD Automotive I LeasePlan today unveils Ayvens, its new global mobility brand in India, which unites the two companies together under a single common identity. This new brand represents another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, Ayvens India boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
The new unifying brand creates a powerful identity for two highly reputed industry players through
A new name and a symbol
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol representing the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upward fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company’s underlying mission to deliver “better” mobility through continuous progress for customers, businesses, and the planet.
“Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” confirmed Ayvens group chief executive officer Tim Albertsen.
Ayvens country managing director of India & sub-regional director of Asia Suvajit Karmakar added, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will help ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
