MAM
Alchemist, BCIDS launch Professional Programme in Media Management
MUMBAI: Recruitment and human resources training firm Alchemist and BCIDS, under the academic guidance of SP Jain Institute of Management and Research, has launched the Professional Programme in Media Management [PPMM].
Designed for working executives in media sales houses, media agencies and client brand function, PPMM is an eight-week programme that covers all aspects of media over 45 capsules of two hours each.
The course modules will cover communication and media strategy, tactics and implementation, the art of buying and selling, translating client and planning briefs into answers, negotiation and presentation skills, client priorities, perceptions and needs, integration and evaluation of media properties, creating win-win proposals, differences and culture of various media agencies, budgeting, accountability to the client etc.
Said Alchemist founder and chief consultant Anujita Jain, “With SP Jain and BCIDS contributing in giving the training a formal shape and guidance, we couldn‘t have asked for a better team. I hope corporates do come up to nominate their most potent talent so that they perform better and faster.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
