MAM
Akshay Kumar joins Harpic as brand ambassador
MUMBAI: Harpic, one of the leading toilet cleaners, has recently announced Akshay Kumar as its brand ambassador to drive the mission of ‘Har Ghar Swachh’. Harpic, along with Kumar, aims to provide universal access to clean toilets to each and every Indian and emphasise on the importance of maintaining a clean toilet.
With the new mission, Kumar plays an evangelist to emphasise the need for taking care of toilets, maintaining them regularly and cleaning them to ensure a healthier living.
He has been a strong supporter of the sanitation movement in India and has championed the social issue through his movies like Toilet Ek Premkatha which was instrumental in driving positive social change.
He is also the brand ambassador of the government’s ‘Swachh Bharat Abhiyaan’.
Speaking on his association, Kumar said, “There is a growing need to sensitise people on the need and importance of keeping their toilets clean and hygienic. It gives me immense pleasure to associate with Harpic to drive the ‘Har Ghar Swachh’ mission. We can no longer treat toilets as a stepchild of the home but consider them to be a source of pride and joy, hence I urge people to join me in this mission so that we can ensure a healthier and hygienic life for ourselves and for our families.”
South Asia RB Hygiene Home CMO, marketing director, Sukhleen Aneja said, “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitise people about basic cleaning habits and ensure that every Indian household has access to clean toilets.
“Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change,” he added.
Harpic has been a pioneering toilet cleaning brand in India with undisputed market leadership within the specialist toilet cleaner category. With the ‘Har Ghar Swachh’ mission, it is determined to ensure that every home can be cleaned and maintained with Harpic.The association with Akshay will spin a holistic, multi touchpoint campaign that brings to life Harpic’s superiority as a specialist toilet cleaner.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
