MAM
Ajit Menon elevated to Mudra Group executive director
MUMBAI: Mudra Group has promoted Ajit Menon from president to executive director, organisational development.
Menon is a member of the executive group and works closely with Mudra Group MD & CEO Madhukar Kamath.
Under his new mandate, he will be responsible for leadership, learning and change (LLC), facilities management, compensation and benefits and IT.
Kamath said, “These changes are very well deserved by Menon. He has been a key member of the group, and his new designation reflects his growing potential, stature, responsibilities, and above all, performance. It is our belief at the group that technology, infrastructure and talent management need to be harnessed seamlessly to make the group more efficient and collaborative. Menon leading the common agenda will ensure that we continue to make further progress along this path.”
Menon said, “Organisations need to have a common belief, and organisation culture emanates from this belief. At the Mudra group, we firmly believe in the integrated way of working and the power of people that drives it. It is going to be my endeavour to focus all the crucial support units that report into me to drive a seamless delivery model across the group, so that the group walks the integrated delivery talk.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
