Ad Campaigns
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy
MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.
NY Cinemas – CEO, Rajeev Sharma said: “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society, but who also has a genuine love for cinema and the process of making films. Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value.”
CCS Co-founder and Creative Director, Ankit Jain spoke about acquiring this prestigious account through a multi-agency pitch. “It is truly a privilege to work with Mr. Ajay Devgn and the team at NY Cinemas to shape a unique movie-going experience that has not been seen in India yet. It is a challenge we cherish and we are confident that we will be able to translate Mr. Devgn’s love for cinema and his larger-than-life personality to a blockbuster cinema experience.”
CCS is a creative agency in Mumbai that provides its clients with 360 degree strategy + design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
