MAM
AIWA India unveils Sentakki semi-automatic washing machine in India
Mumbai: Sentakki is an innovation from AIWA India, a high-end Japanese electronic manufacturer, launching its semi-automatic washing machines in India for the first time ever with automation. The washing machine is designed to meet the strictest requirements for drying, cleaning, and washing delicate clothing. The series appeals to a picky consumer base that searches for fresh, industry-leading goods. The range starts from MRP 14,990 to 21,990 for the semi-loaded in 7.5kg, 8.5kg, and 9.5kg.
The state-of-the-art washing machine offers you the newest smart home experience with its high-performance features, which includes magic filter, aqua jet pulsator, sanitisation, shock resistance panel, and many more. It is also easily customized and comes with cutting-edge technology.
The series launched in AIWP75P- GR in Grey, which will be complemented by a plastic top. In terms of advancement, it has a Lint filter as a barrier and shielding machines from damage, high spin capacity and active soak will provide deepest cleaning, 2.5 inch deep Aqua jet pressure to improve agitation, and finally, anti-bacterial washing technology.
With a toughened glass top and a weight of about 8.5 kg, the AIWP85T-BR in Burgundy and the AIWP85T-GL in Gold each have their own unique features like a high spin capacity, an aqua jet pulsator, active soak, sanitization, a magic filter, and a shock resistance panel to increase the appliance’s dependability when using water. The end-of-cycle buzzer helps you efficiently manage your time and lets you know when the drying process is about to speed up by two times.
The weight of the AIWP95T-BL in blue and the AIW95T-BR in burgundy is 9.5 kg. Along with having a toughened glass top, it also emphasizes the best features, including an end of cycle buzzer, an aqua jet pulsator, a high spin capacity, active soak, sanitization, a magic filter, a shock resistance panel, and two times the drying power.
These machines are environment friendly as it saves electricity. It is designed in such a way that it will save your time by its 5 minute high capacity spin, which helps drying the clothes in just 5 minutes, it is embedded by tough dirt removal the continuously scrubbing removes dirt in just a single wash, its 3D scrub technology washes 14 kings size bed sheets in one go, the magic filter is equipped with triple layer filter.
AIWA India MD Ajay Mehta said that, Sentakki series comes with high quality Japanese technology standards that AIWA has been known for over the past 70 years. We introduced AIWA India’s range of luxury speakers and TV to the Indian market. Customers who thoroughly investigate products before making a purchase and who won’t settle for less than the greatest quality, features, and technology are the ideal fit for our washing machines.
“We are dedicated to producing top-notch goods and offering them to Indian customers. AIWA India’s washing machine category is expected to grow to be the largest in terms of value, and numerous additional product categories will be introduced afterward.
Given that it uses less electricity, the machine’s are advantageous for the environment. Its 5-minute high capacity spin, which aids in drying clothes in just 5 minutes, and its embedded tough dirt removal feature are designed to save you time. With its 3D scrub technology, which washes 14 king-size bed sheets in a single wash, the continuously scrubbing eliminates dirt in just one wash, and the magic filter’s triple layer filter.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
