MAM
AiTrillion onboards Sudiptaa Paul Choudhury as global CMO
Mumbai: AiTrillion, a SaaS marketing platform for e-commerce sellers worldwide, has announced the onboarding of Sudiptaa Paul Choudhury as chief marketing officer (CMO).
In this role, Choudhury will be responsible for marketing strategy, planning, budget design, and execution backed by research and data-led insights, the company said in a statement. “Her key operation will be leveraging marketing automation across channels to improve customer experience and managing company-wide internal and external communication campaigns,” it added.
With over a decade of experience in the marketing domain, Choudhury has successfully led multi-million-dollar projects in Intuit, Tally, Ericsson, Oracle, HP, and other notable organisations. With core strengths in planning breakthrough marketing strategies and executing them, she has been a persistent marketer poised with technology and knowledge.
“With Sudiptaa’s expertise in B2B marketing we can leverage on her strengths to captivate and attract Indian, USA clients and customers thus educating customers on our marketing automation tool which will enable, empower and enlighten them to use online and thus convert sales more effectively,” stated AiTrillion founder Manoj Dhanotiya.
Choudhury is an alumnus of the Indian Institute of Management, Calcutta and an engineer in computer science from Vishveshswaraya Technology University, Belgaum, Karnataka.
“I am excited to start and charter a new roadmap for AiTrillion in the USA and penetrate amongst customers in other key geographies e.g., Canada, UK, Australia, India, APAC,” said Choudhury. “The product and industry knowledge expertise that we have in the overseas market will be an asset towards nurturing the e-commerce industry in India and providing a platform for millions and this gives a huge opportunity for me to drive performance-led marketing, thought leadership and engage in interesting success stories for the organisation.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
