MAM
AiTrillion onboards Sudiptaa Paul Choudhury as global CMO
Mumbai: AiTrillion, a SaaS marketing platform for e-commerce sellers worldwide, has announced the onboarding of Sudiptaa Paul Choudhury as chief marketing officer (CMO).
In this role, Choudhury will be responsible for marketing strategy, planning, budget design, and execution backed by research and data-led insights, the company said in a statement. “Her key operation will be leveraging marketing automation across channels to improve customer experience and managing company-wide internal and external communication campaigns,” it added.
With over a decade of experience in the marketing domain, Choudhury has successfully led multi-million-dollar projects in Intuit, Tally, Ericsson, Oracle, HP, and other notable organisations. With core strengths in planning breakthrough marketing strategies and executing them, she has been a persistent marketer poised with technology and knowledge.
“With Sudiptaa’s expertise in B2B marketing we can leverage on her strengths to captivate and attract Indian, USA clients and customers thus educating customers on our marketing automation tool which will enable, empower and enlighten them to use online and thus convert sales more effectively,” stated AiTrillion founder Manoj Dhanotiya.
Choudhury is an alumnus of the Indian Institute of Management, Calcutta and an engineer in computer science from Vishveshswaraya Technology University, Belgaum, Karnataka.
“I am excited to start and charter a new roadmap for AiTrillion in the USA and penetrate amongst customers in other key geographies e.g., Canada, UK, Australia, India, APAC,” said Choudhury. “The product and industry knowledge expertise that we have in the overseas market will be an asset towards nurturing the e-commerce industry in India and providing a platform for millions and this gives a huge opportunity for me to drive performance-led marketing, thought leadership and engage in interesting success stories for the organisation.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
