MAM
Aishwarya Rai to launch Nakshatra signature collection
MUMBAI: Former Miss World Aishwarya Rai may be hogging the limelight for various reasons but it hasn’t dented her popularity with clients who use her as a brand ambassadress.
Diamond Information Centre’s (DTC) premium diamond jewellery brand Nakshatra will soon unveil Rai’s own signature diamond jewellery collection – being billed as what DTC claims to be a “never-seen-before, exclusive facet of the range”. This collection will reflect the beauty and personal choice of the glamourous Bollywood actress. WPP Media, DTC’s media agency has already developed its strategy to promote the launch across various platforms.
A press release states that the new series will have “stunning designs and surpass contemporary diamond jewellery collections in sheer beauty and exclusivity”. Nakshatra, a collection of modern jewellery designed as a cluster of five-seven diamonds, has been inspired by the traditional kuda-jodi. The release also adds that Nakshatra has 200 new designs stocked at various points of sale in the entire country.
While speaking to indiantelevision.com, WPP Mindshare media planner Mahua Chattopadhyay says: “For Nakshatra, we advertise throughout the year on TV and popular women’s magazines. The ad spend peaks during the festive season. Nakshatra has benefitted from several co-branding opportunities due to its association with Aishwarya!”
Chattopadhyay also adds that they are using a lot of interactive innovations in order to ensure top-of-mind recall for the brand. “Recently, we partnered with Sony Entertainment Television for theKahaani Terri Merri Nakshatra contest. There was a perfect synergy between the grandeur of the Balaji serial and value proposition of the brand,” adds Chattopadhyay.
Diamond Trading Company also conducted the ASMI woman achiever’s awards in order to strike a bond with its target audience. The brand custodians claim the core proposition is still in sync with the famous ad copy which says that “diamonds are a woman’s best friends!”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
