MAM
Aishwarya Rai to launch Nakshatra signature collection
MUMBAI: Former Miss World Aishwarya Rai may be hogging the limelight for various reasons but it hasn’t dented her popularity with clients who use her as a brand ambassadress.
Diamond Information Centre’s (DTC) premium diamond jewellery brand Nakshatra will soon unveil Rai’s own signature diamond jewellery collection – being billed as what DTC claims to be a “never-seen-before, exclusive facet of the range”. This collection will reflect the beauty and personal choice of the glamourous Bollywood actress. WPP Media, DTC’s media agency has already developed its strategy to promote the launch across various platforms.
A press release states that the new series will have “stunning designs and surpass contemporary diamond jewellery collections in sheer beauty and exclusivity”. Nakshatra, a collection of modern jewellery designed as a cluster of five-seven diamonds, has been inspired by the traditional kuda-jodi. The release also adds that Nakshatra has 200 new designs stocked at various points of sale in the entire country.
While speaking to indiantelevision.com, WPP Mindshare media planner Mahua Chattopadhyay says: “For Nakshatra, we advertise throughout the year on TV and popular women’s magazines. The ad spend peaks during the festive season. Nakshatra has benefitted from several co-branding opportunities due to its association with Aishwarya!”
Chattopadhyay also adds that they are using a lot of interactive innovations in order to ensure top-of-mind recall for the brand. “Recently, we partnered with Sony Entertainment Television for theKahaani Terri Merri Nakshatra contest. There was a perfect synergy between the grandeur of the Balaji serial and value proposition of the brand,” adds Chattopadhyay.
Diamond Trading Company also conducted the ASMI woman achiever’s awards in order to strike a bond with its target audience. The brand custodians claim the core proposition is still in sync with the famous ad copy which says that “diamonds are a woman’s best friends!”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
