MAM
Airtel’s Arun Sharma joins IPG Mediabrands
MUMBAI: IPG Mediabrands has roped in Arun Sharma from Bharti Airtel south Asia. He will be joining in as vice president and will be part of the agency’s Delhi team.
In Airtel, Sharma was heading the media division as vice-president, marketing and head, media.
Sharma has over 17 years of experience of which 10 years were with Airtel. In the telecom company, he was responsible for the brand’s media strategy, planning, buying, deployment, ROI measurement, research and execution of marketing budget. He also led various key developments of the telecom brand including the launch of Airtel’s new brand identity in late 2010.
Before Airtel, he has worked with leading media agencies and handled a number of brands such as Coke, Nestle, Gillette, J&J and GSK. He has earlier also worked with Universal McCann, which is part of IPG Mediabrands.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
