Ad Campaigns
Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup
MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.
Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.
The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.
Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.
On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”
Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”
India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
