MAM
Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’
MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services.
For the first time, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. That apart, the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.
Madison Media Plus spearheaded the planning, envisaging and implementation of this experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.
The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.
What more, Rajni fans responded to the Airtel campaign by literally garlanding the superstar’s lenticular visuals on the billboard!
A perfect case of two icons joining hands to create that extra delight for their set of audiences!
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
