MAM
Airtel crosses two million customer landmark in Delhi
Airtel has crossed the two million customer mark in Delhi. With this, Airtel becomes the first mobile operator to complete this milestone in the Capital. The journey to the two million landmark has been stupendous having achieved the second million customers in two years eight months. On this momentous occasion, Airtel felicitated Mr. Vajinder, a dairy owner from Narela village, as its two millionth customer.
Airtel’s commitment to Delhi is amply evident over the years as it has expanded its robust state-of-the art network and world class customer service to connect all of Delhi and the NCR region. In FY 05-06, Airtel invested over Rs 3000 million in Delhi. For the year ahead, Airtel will continue to focus and build on its network and customer service. Airtel currently has over 1600 cell sites in Delhi and the NCR region and plans to increase its number of cell sites by approximately 50%. It also plans to increase its number of Airtel relationship centers by 50% from the present 70. Airtel also has close to 25000 retail outlets.
K Srinivas, CEO, Airtel, Mobiles services, Delhi circle said, “We are delighted with the overwhelming response from our valued customers as we cross this significant milestone. Their confidence in us has helped reiterate our leadership position in Delhi. This achievement, will inspire us to keep up the momentum that will see us scale new heights. Going forward, we will continue with our strategy of broad basing our consumer market. We will deploy a more segmented approach to the market and increase our penetration and preference amongst youth, low end customers and SMEs. Investing in the expansion of our state-of-the art network and infrastructure facilities will be key focus so as to provide unmatched quality of service and coverage to our customers across Delhi. I would like to thank Delhi for helping us achieve the two million mark.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
