MAM
Airtel ad most watched on Youtube India in Q3 ’17
MUMBAI: YouTube has released the Q3 ’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These ten ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting for 69 per cent of total watch time. As per App Annie*, every month, 180 million Indians watch YouTube on the mobile.
Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a half minute ad, for F3 device garnered close to 30 lakh views in around 20 days.
1. Airtel India
2. MuscleBlaze
3. Bajaj Finserv
4. Panasonic Smartphones
5. Flipkart
6. OPPO Mobile India
7. Xiaomi India
8. ICICI Bank
9. Let’s Droom
10. Durex India
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
