Brands
Aircel lucky customers to get up to 20 times more recharge value
MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20 times the recharge value through a simple recharge on Aircel Website/Msiteor through the App.
Aircel prepaid customers who recharge for Rs 100 on any online platform (website or app) will be eligible to participate. The reward will be reflected in the form of additional balance in customer’s account.
Commenting on the launch of this unique online offer, Aircel CMO Anupam Vasudev said, “At Aircel, we always strive to take new measures to engage with our customers and understand their needs. We feel that such offers add a new excitement and thrill in a customer’s mind before a recharge. Through this initiative, we aim to increase engagement on the online platforms and provide customers with an opportunity to win 20 times their recharge value.”
Valid till July 7, 2017 the offer will witness only one lucky customer from the participating segment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
