Brands
Air India starts rollout of new global brand identity
Mumbai: Air India has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.
The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and world-class airline with an Indian heart. This spirit is now reflected in:
. A redesigned website, airindia.com, and a new mobile app: Air India guests will now be able to enjoy a more seamless and intuitive online experience with streamlined booking flows, faster performance, new features, and a refreshed design that showcases the airline’s new brand identity. The new website and mobile app were designed and architected by Air India’s teams in Kochi and Silicon Valley.
. New social media avatar: Air India’s social media platforms have been revamped to reflect the new brand identity, offering engaging content and an interactive platform for guests to connect with the airline and fellow travellers.
. Gradual rollout at airports: Starting with Delhi and Mumbai airports, guests will begin to see the new branding come alive at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards. The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks.
“The network-wide switch to our new global brand identity is a landmark moment for Air India,” said Air India CEO & managing director Campbell Wilson. “It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”
Rebranding on and inside aircraft
The new Air India livery will feature on the A350 fleet and subsequently on other incoming brand-new aircraft. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as subsequent refurbishment of cabin products over the next few months.
“This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Wilson added.
Earlier this year, Air India placed record-setting orders for 470 aircraft with Airbus and Boeing for US$ 70 billion (at published list prices), from which the much-anticipated Airbus A350 aircraft will start arriving this month. A US$ 400 million project for the refurbishment of 43 of Air India’s legacy widebody aircraft begins mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity.
Air India last week revealed new uniforms for its cabin and cockpit crews, designed by the famed Indian couturier, Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350. The airline will also soon reveal new uniforms for ground staff, engineers, and security personnel, designed by Manish Malhotra.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
