MAM
Aidem Ventures to handle Getit’s corporate ad sales
MUMBAI: Getit has appointed Aidem Ventures as its corporate advertising sales representative for the next 5 years.
Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. The products include a free-deals site – www.getithotdeals.in, India’s leading mall locator – www.getitmalls.com, B2B platform – www.tradeget.com, a host of micro-communities in key verticals such as automotive, weddings, young-moms, gadgets, travel, fashion, food etc. in addition to its local search engine – www.getit.in and leading free-classifieds website – freeads.in.
While Aidem will be responsible for services to large corporate clients, key brands and agencies, Getit will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force.
Getit already has over 85,000 paying SME advertisers across India; more than three million are listed businesses in its databases. Its platforms receive over four million visitors monthly and generate over 17 million page views. Already more than a million Getit local search apps have been downloaded across iPhone, Blackberry, Android, Java and Symbian platforms.
Getit has alliances with leading media and telecom companies, wherein it powers local search and classifieds on their digital platforms. Some of these are with NDTV.com, Indiatoday.in, Dainikbhaskar, Aircel, Loop Mobile and RadioOne in Chennai.
Getit Infoservices CEO Sidharth Gupta said, “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”
Added Aidem Ventures EVP Kaushal Dalal, “We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms.”
Directional media is the much needed link to complete a brand’s advertising cycle by bridging the gap between desire (purchase) and action. For brands, it ensures an instant brand connect with consumers, just when there is purchase intent. Getit comes with the proposition to fill the need gap in the advertising cycle of every brand with its directional media offering.
Getit, the pioneers of the concept of Yellow Pages in India, has transformed into an integrated digital media organisation specializing in local search and classifieds. It is India’s leading ‘directional media’ platform providing leads to businesses & brands, across media and devices, thereby helping their business grow. The aim is to connect buyers to sellers, thereby generating actionable leads that result in immediate sales.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
