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Aidem Ventures bags national media sales duties for Best News Company
MUMBAI: Aidem Ventures has bagged the national media sales duties for Best News Company. The media agency, which completes four years today, will now handle the national media sales for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan.
“The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their media owners passionately and have built a strong network base nationally,” said Best News Company director Shashank Bansal.
Best News Company entered Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people. With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland.
“We are extremely glad to add Samachar Plus to our regional channel portfolio. While marketers and agency partners continue to increase their focus on improving SOV’s across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customised content solutions” said Aidem Ventures business head-regional channels Alok Rakshit.
The channel has in the past two years managed to carve a niche for itself and is currently ranked number two among the regional news channels in UP and Uttarakhand markets. Additionally, Samachar Plus Rajasthan has ousted every other regional news channel catering to the Rajasthan market and commands a staggering 55 per cent share.
“We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. With the brand’s best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results,” concluded Aidem Ventures senior VP Shailendra Shetty.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
