MAM
Aidem to handle WB metro’s Incoda TV HD monetisation
MUMBAI: Media sales specialist Aidem Ventures recently tied up with West Bengal’s unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda’s inventory.
Incoda TV HD is the high definition TV channel in the underground metro railway premises of Kolkata. Incoda TV HD reaches out to 15 million captive spectators every month from Kolkata & rest of Bengal. The channel is available across all 23 active metro stations.
Incoda TV HD chairman Arijit Dutta said, “Since its inception, we are bringing forth Incoda TV HD as a fresh advertising platform reaching out to millions in Bengal. When we approached Aidem with our proposal, they were more than keen to join hands. Aidem had always been my first choice considering their hold in the media world. I am excited to work with the expert team of Aidem and unleash our potential as a genuine advertising platform.”
With over 30 years of experience, Incoda TV HD is synonymous with the Metro service in Kolkata. Each station has eight to 10 LED screens allotted with crystal clear audio-visual content on sports, entertainment, music, latest bollywood and tollywood gossip etc.
Aidem Ventures president Alok Rakshit added, “The way Incoda TV HD tactfully reaches out to the West Bengal cosmopolitan audience is commendable. This medium is perfect for the national set of advertisers who desire a better ROI and effective reach in Bengal. I am amazed to see the leading print houses, broadcasters and national clients of Bengal already optimizing Incoda TV HD as a valuable communication tool.”
In Kolkata, the metro commuters are seen to be glued to the television screens in the network-less, non-chaotic underground stations. In order to garner maximum eyeballs, the advertisements on Incoda TV HD are strategically telecast just two to three minutes prior to the train’s arrival. According to ORG-MARG reports, above 93% of the daily commuters claim to have seen the advertisements on Incoda TV HD.
Recently, AC Nielsen also tied up with Incoda TV as its third-party monitoring & certification partner.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
