MAM
Aidem is Get Punjabi’s media representative
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as the media representative for Get Punjab, the new player in the Punjabi GEC space.
Aidem Ventures director Vikas Khanchandani said, “With this deal coming through, we have expanded our footprint in the regional market with channels ranging from the Tamil Nadu‘s Jaya TV, Jaya Max, Jaya Plus and J Movies; Odisha‘s Lakshyya Entertainment; Mi Marathi and now Get Punjabi.”
Aidem Ventures head broadcast business, regional and news Alok Rakshit said, “We are pleased to have GET Punjabi on board, as it is a perfect fit in our regional TV channels bouquet. It will help shape our growth path for the next few years. The Punjabi-speaking population across Northern India is the target audience for many brands. With Rs 750 million riding on Punjabi entertainment genre, the growing trend is deemed to continue.”
Promoted by GEE Info Media in October 2011, Get Punjabi covers varied programming genres spanning drama, comedy, horror, news, devotional, films, music, cookery and reality. The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP). It is distributed on digital and analog platforms, with an extensive reach of over 14 million C&S households in the region. It is also available on Hathway and Digi Cable in Delhi, Mumbai, Pune, Nasik and Aurangabad.
“We at Get Punjabi invest a lot of time and resources to reinvent our programming and cover every aspect of entertainment in order to connect with evolving viewer interests. With Aidem‘s thorough understanding of what drives profitability and cash flow and its market-oriented approach to business, we are confident that this collaboration will have a progressive bearing on our ROI,” added GEE Info Media executive director/CEO Manish Vasisht.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
