MAM
aha partners with JioSaavn to launch an exciting subscription offer
MUMBAI : The regional OTT player, aha has partnered with audio OTT platform JioSaavn to offer access to each other’s content at the price of one. This move comes as a surprise for the new subscribers as the platforms will become super affordable for them.
The partnership will allow new users to stream eighty million plus audio tracks on JioSaavn and access to two hundred fifty films, series and original shows such as Unstoppable, Telugu Indian Idol, Bheemla Nayak, DJ Tillu , and many more on aha. aha and JioSaavn unlock access to a world of entertainment, with the #OkeDebbaKiAataPaata campaign.
Following this partnership both aha and JioSaavn will offer one-year subscription of both apps to the new users at an effective price of Rs 399 with 50 per cent discount from the actual annual subscription price of Rs 798 on both platforms independently.
The latest partnership underscores aha’s aim to entertain the audience in their native language and JioSaavn’s commitment to providing a superlative audio streaming experience to users in regional markets with the most relevant content offerings.
Additionally, the association will drive organic subscription growth for both platforms while adding value to their new users that sign up for this offer. At present, aha and JioSaavn’s annual subscriptions are priced at Rs. 399. With this collaboration both brands will offer an annual subscription at the price of one ie., Rs 399 per annum for their new users.
Commenting on the partnership, aha CEO Ajit K Thakur said, “We at aha are delighted to partner with JioSaavn for this exclusive offer. Our partnership with JioSaavn emphasizes our commitment to generate better value for our users with exclusive partnerships. We warmly welcome our new users to enjoy both aha and JioSaavn annual subscription at 50 per cent discount”.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
