Brands
Agrimax Foods unveils Bake&Co.
Mumbai: Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of millet based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.’s launch is supported by the government’s PMFME scheme which aims to boost micro food enterprises across the country.
Agrimax Foods LLP incorporated with a vision to maximise the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.
Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy baked products, crafted to combine pleasure with wellness. The offerings include: Millet Cookies and Indulgence Cookies. Millet Cookies cater to health-conscious consumers seeking gluten-free, sugar-free, and preservative-free options, made from wholesome ingredients like millets, oats, fruits, nuts, seeds, and natural jaggery. Meanwhile, Indulgence Cookies are perfect for those looking to treat themselves to luxurious, delights that do not compromise on health standards.
In the near future, Bake&Co. brand will focus on product extensions in millet-based ready-to-eat snacks like savouries, namkeen, breakfast cereals, energy cookies, protein rich cookies and diabetes-friendly cookies etc. India’s millet-based packaged food market is estimated to grow at a CAGR of 9.2 per cent from 2022-32 and is expected to reach $91.1 mn by 2032* and Bake&Co. is ready to be a part of this exciting journey.
With a presence across India through D2C and e-commerce, Bake&Co. would be present in select retail outlets, vending machines and retail chains across metro cities. Going forward, the brand has plans to export to countries where millet-based value-added products are in high demand.
The establishment of Bake&Co.’s manufacturing unit, situated at Gautam Buddha Nagar, is facilitated by the PMFME scheme, under which Agrimax Foods received significant support including a subsidy of Rs. 10 lakhs. Department of Horticulture and Food Processing, Gautam Budhha Nagar district horticulture Officer (DHO) Shivani Tomar commented on the scheme’s impact, “The PMFME scheme is designed to empower and elevate local food enterprises. We are thrilled to see Agrimax Foods leverage this opportunity to create a brand like Bake&Co. that prioritizes health and sustainability. Their success is a testament to the scheme’s objective of nurturing enterprises that contribute meaningfully to our economy and the health of our citizens.”
Agrimax Foods LLP co-founder & chief marketing strategist Monica Kohli Srivastava alluded, “The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India.”
Monica further added, “We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We’re excited to share our passion for premium, healthy baked goods with our customers.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
