MAM
Agnello Dias among Fast Company’s 100 most creative people in business 2013
MUMBAI: US-based Fast Company Magazine has named Taproot India co-founder and chief creative officer Agnello Dias as one of the 100 Most Creative People in Business for 2013.
Ranked 59th in the coveted list that covers famous personalities from across the globe, Dias has been described as ‘India’s most decorated (and progressive) adman,’ by the magazine.
This year’s list of 100 Most Creative People spans entertainment to medicine, fashion to technology, academia to social enterprise; companies from Foursquare to Samsung to Starbuck; locations from the Mideast to the sub-Sahara.
This year has been an outstanding year in terms of creative achievements for Taproot India. While the creative boutique walked away with over 18 metals at the Goafest this year, it was named creative agency of the year at the Adfest 2013, Thailand. Further, the Gunn Report 2012 ranked the agency as the number one creative agency in India.
Dias said, “I am quite thrilled on hearing this actually, because while buried in work one normally tends to use only the advertising and marketing fields as reference points. To have been noticed, let alone recognised, across all forms of creativity and business and that too globally, is humbling to say the least.”
“This is a fantastic recognition. Aggi is the only Indian advertising professional on this list. The entire Dentsu Network is truly proud of him,” Dentsu India Group executive chairman Rohit Ohri said, on Agnello’s inclusion in the coveted list of business leaders.
Fast Company magazine’s 100 Most Creative People in Business list come from diverse industries around the globe. Akin to the four prior years, the 2013 edition features only people who haven’t been on any previous lists or profiled in the magazine before.
Nate Silver, whose FiveThirtyEight.com blog on the New York Times website successfully predicted the results of the US Presidential elections have been ranked numero uno on the list.
Fast Company is a progressive business media brand, with an editorial focus on innovation in technology, ethical economics, leadership, and design.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
