Brands
Ageas Federal unveils new identity rooted in Indian promises
MUMBAI: Ageas Federal Life Insurance has rolled out a refreshed brand identity and integrated campaign that puts the emotional heartbeat of Indian families at its centre. Created in collaboration with Glassbox and Pollinate Labs, the new expression marks a key moment in the insurer’s transformation journey as it sharpens its purpose for a younger, more digital India.
In a country where responsibility is handed down like heirlooms and where quiet commitments keep households together, promises are more than sentiment. They are lived, shared and honoured across generations. Ageas Federal’s new identity captures this idea with a clearer, contemporary expression of protection rooted in cultural truth.
Backed by the 200 year legacy of Europe’s Ageas Group and strengthened by Federal Bank’s century of trust, the company is positioning itself for an India that is more aspirational and digitally confident. Its renewed articulation, Har Wada Mumkin (Promises made possible), reflects the belief that with the right support and guidance, every promise has the power to take shape.
Ageas Federal Life Insurance managing director and CEO Jude Gomes, said the refreshed identity mirrors the changing face of the nation. “Ageas Federal has always stood for trust, clarity and long term protection. But today’s India is more aspirational, more forward looking and more digitally empowered. Our refreshed identity reflects this shift. Har Wada Mumkin is not just a campaign line; it is our commitment to help every Indian keep the promises that matter most.”
The campaign, which spans film, digital platforms, outdoor media and on ground activations, introduces a new visual language and a digital first customer experience. The launch film can be viewed on YouTube.
Glassbox founder Geetanjali Bhattacharji, said the aim was to design a brand that speaks to the India of today. “Ageas Federal operates in a uniquely emotional space where protection meets possibility. The refreshed identity captures this balance through meaningful design and storytelling, and a clear articulation of the promises that bind Indian families.”
Pollinate Labs led the design and cultural repositioning, bringing global craft to a distinctly Indian narrative. Founder and chief creative officer Siddharth Khandelwal said, “The new brand is built on an emotional truth. In India, promises are inherited, lived and deeply personal. Our work was to translate that sentiment into a modern, culturally rooted design and storytelling system. This is the beginning of a platform that will continue to evolve with the brand.”
With its renewed identity and a platform anchored in the power of promises, Ageas Federal hopes to connect with a wider, younger and more digitally engaged audience while staying true to its enduring purpose of protecting the commitments that define Indian lives.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
