MAM
After WPP, Omnicom signs strategic deal with Twitter
MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association was initiated between two to build more efficient campaigns. In this partnership, Twitter data was integrated into WPP’s media and analytics products.
Taking a step ahead, Twitter has now partnered with Omnicom Group. According to a report in Reuters, Omnicom Group’s media services division has signed a deal worth $230 million with Twitter that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.
Various other international reports also state that the two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the microblogging site.
It will be interesting to see how the social networking site with the help of holding companies will sell out interesting ad inventories in the coming days.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
