MAM
Affle appoints Vikas Katoch as national sales head
MUMBAI: Digital media company Affle has appointed Vikas Katoch as national sales head. It has also roped in Prashant Kripps as head – publisher development and management for its soon-to-be launched new digital business unit.
Both Katoch and Kripps move from Komli Media where they were working as national sales head-video advertising and national head for publisher groups respectively.
Additionally, the agency has promoted Gaurav Pahwa as national sales head – mobile.
Affle regional director business development Sankalp Mehrotra said, “We are very happy to welcome Vikas and Prashant to the Affle team. Given their robust experience in the digital industry, we look forward to exciting times ahead and achieving continued success. I am equally pleased to announce Gaurav‘s promotion to head mobile ad sales in India. Over the last few months we have made a lot of key appointments in Affle, and with a team like this we believe we are well geared to achieve very significant business growth this year.”
Katoch said, “I am extremely happy to join Affle at this crucial juncture when we are growing our business across new digital media domains I am looking forward to creating rapid business growth in Affle this year.”
Kripps added, “I am very excited to be part of Affle at this time of rapid growth and expansion. Over the last few years I have worked across traditional & digital media and find the growth happening in mobile and some of the other digital advertising domains very fascinating. I am looking forward to contributing towards creating much greater success in Affle‘
Katoch comes in with over 12 years of digital sales and marketing experience in companies like Jivox, Hungama, IT Nation and Asian Paints.
Kripps also brings in over 12 years of experience across television, print, OOH and digital media in companies like Times, HT Media, Media2Win and GroupM Mindshare.
Pahwa had joined Affle last year from Network18 and has since played a very key role in driving Affle‘s mobile advertising sales effort forward, the company said.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
