MAM
Affle appoints Sujoy Golan as chief of marketing & omni channel platforms
MUMBAI: Consumer intelligence technology company Affle (India) Limited has appointed Sujoy Golan as chief of marketing & omni channel platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omni channel platforms on software/platform-as-a-service business models.
Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a part of leadership teams at Lendingkart, Unbxd, InMobi, Flipkart and Directi, contributing to their growth since early stages.
In his most recent stint at Lendingkart, he played a key role in building one of India's largest MSME fintechs as VP & head of marketing. Prior to Lendingkart, he was head of marketing at Unbxd, and global head of digital marketing at InMobi, managing growth marketing across businesses and geographies. Sujoy actively mentors startups and business school students and has helped design the digital marketing course at IIM-Calcutta. He holds a PG diploma in Management (PGDM) from IIM-Kozhikode.
Anuj Khanna Sohum, chairman, MD and CEO of Affle said: “We welcome Sujoy to our leadership team and wish him a successful journey at Affle. His experience in Fintech, e-commerce and SaaS businesses would strengthen our verticalization strategy for omni channel platforms and his expertise in global marketing would propel our international growth significantly. We would also like to welcome the new team members who have joined our Data Science and Product Management teams to grow our Platform-as-a-Service business.”
Sujoy Golan said: “I am delighted to be a part of the growing Affle family and I look forward to complementing the exceptional entrepreneurial capabilities of the leadership team. Affle’s unique competitive advantage is powered by its differentiated business model and its proprietary tech platforms. It gives me immense excitement to lead global marketing and help drive growth for Affle’s businesses with strategic emphasis on the omnichannel platforms.”
This announcement comes soon after Affle’s other key appointments of Tarun Aditya to lead the data science team and Pranesh Sharma who joined to lead product management for the Platform-as-a-service business.
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WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
