MAM
Affiliate Marketing goes inter-galactical at #IAS18
Internet And Mobile Association of India is hosting India’s largest gathering of affiliates, brands, agencies, ad networks & publishers, titled – ‘India Affiliate Summit’ for the 4th time at Leela Ambience, Gurugram on the 11th & 12th of October 2018. This year, the Gods of the Affiliate Marketing Galaxy (speakers) will unite once again to interact with – the Guardians (exhibitors), the Creators (partners), the Pillars (supporters) & the Sentinels of Affiliate Marketing (delegates). We are expecting around 2500+ sentinels at #IAS18, with companies attending exceeding 400 and sentinels coming in from varying countries around the world. 75+ gods are expected to deliver 12+ hours of content and 75+ guardians are expected to be exhibiting at the summit! Here’s a look at some of the Gods that will represent the universe at #IAS18
- Aashish Chopra, Ixigo.com
- Abhishek Joshi, Sony Liv
- Amit Sharma, Max Life Insurance
- Brett Kaufman, Workbook6
- Eshita Jayaswal, Bacardi
- Ganish Bahl, Vivo Inda
- Mandeep Singh, Aegonlife
- Nomit Joshi, Gionee India
- Parul Bhargava, vCommission
- Philip Keckeis, TradeTracker
- Prachi Mohapatra, FBB
- Prasad Shejale, Logicserve Digital
- Souvik Banerjjee, Tata Industries
- Srinivas Rao, Lifestyle International
- Stephen Rumbelow, Optimise
- and many more…
Click here to visit the website and know more about #IAS18
Some of the most interesting topics of discussion at this super conference of the affiliate marketing galaxy include – influencer marketing, programmatic advertising, technology in affiliate marketing, engagement through video, leveraging the true power of affiliate marketing, brand advocacy, skill gaming industry in India, the changing world of content consumption & engagement models for affiliates. Besides this, look forward to some exciting workshops and of course, the –
Affiliate Party – An exciting evening of entertainment, fun, networking, cocktails, awesome food, awesome people, awesome music and a DJ to perform! Expect to mix, meet, hobnob, chill and all in all – have a great evening of entertainment at the Affiliate Party – #AffParty.
Affiliate Street – Walk through a street filled with expert advice from affiliate marketing Guardians, the latest products/services & collaboration opportunities of a lifetime – the perfect combination to thrust your business right into the affiliate marketing stratosphere – #AffStreet.
Beer booth – Beer will be served at #IAS18! It doesn’t get better than this, does it! Visit the #BeerBooth to avail your beer coupons!
Few of the brands that attended last year include Flipkart, Google, Vivo, Tata, Pepsico, Abbott, DHFL, ICICI, PVR, Sun Pharma, HSBC, Reebok, Bajaj Capital, Best Seller, Zomato, Vodafone, Axis, Bata, Jabong, Micromax, Nestle, Shoppers Stop, Danone, The Body Shop, Honda, Kotak Mahindra, Big Basket, Piramal, Hero, JLL, Zivame, Croma, Barclays, Gitanjali, Novartis, Samsung, Dabur & Reliance.
Decision makers from different spheres of the affiliate marketing industry will be looking for online publishers, bloggers, traffic sources, retailers, networks, technology firms, digital agencies and other solution providers. Guess what!
If you are at the summit – that could be you!
To register for this event – mail – vivek@iamai.in or click here Follow IAMAI on Twitter at – @IAMAIForum – Tweet using the hashtag #IAS18
Brands
Airtel, Jio, Vi quietly raise tariffs with tweaks ahead of major hike
Airtel, Jio and Vi test subscriber response with subtle plan changes
NEW DELHI: India’s top telecom operators, including Bharti Airtel, Reliance Jio and Vodafone Idea, are quietly reworking their prepaid plans in what appears to be a calculated run-up to a broader tariff hike expected later this year.
Rather than announcing headline-grabbing price increases, the operators are opting for subtle tweaks that are less likely to trigger immediate consumer backlash. Industry observers describe this as a “testing the waters” approach, where small changes help gauge subscriber sensitivity while gradually improving revenues.
Among the most visible moves is plan pruning. Airtel has discontinued its popular Rs 799 pack, widely seen as a high-value offering, while nudging up the price of its Rs 859 plan to Rs 899. The changes may seem marginal, but across millions of users, they translate into meaningful revenue gains.
Reliance Jio, on its part, has taken a sharper route by slashing the validity of its Rs 195 plan from 90 days to just 30 days. The price remains unchanged, but the value per day has dropped steeply, effectively raising costs for consumers without altering headline tariffs.
Meanwhile, Vodafone Idea is restructuring its “NonStopHero” packs, limiting unlimited data benefits to night hours in several circles. The move trims usage flexibility while keeping plan positioning largely intact.
Another common tactic is bundling. Operators are increasingly pairing plans with OTT subscriptions such as streaming services, framing price adjustments as value additions even when the core offering remains largely unchanged.
The broader goal behind these moves is to lift ARPU (Average Revenue Per User), a key profitability metric in the telecom business. Airtel is targeting an ARPU of around Rs 300, up from roughly Rs 250, while Jio is under pressure to demonstrate stronger revenue growth ahead of a potential IPO. For Vodafone Idea, the urgency is more immediate as it seeks higher cash flows to fund 5G expansion and manage outstanding dues.
Industry estimates suggest that these incremental changes are a precursor to a larger, industry-wide tariff hike of 15 to 20 per cent, likely towards the end of 2026. The delay in announcing a full-scale increase is partly due to macroeconomic concerns, including inflation and volatile fuel prices, which could dampen consumer sentiment.
The push to monetise 5G is also gathering pace. After investing more than Rs 3 lakh crore in next-generation networks, operators are expected to gradually phase out free 5G data and reposition it as a premium service.
For consumers, the impact is already visible in small but steady increases in monthly bills. For telcos, however, this is a carefully choreographed build-up, easing users into higher spending before the bigger pricing reset arrives.
