Ad Campaigns
AFAA confers ‘Honorary Life Member’ status on Ramesh Narayan
Mumbai: The executive committee of the Asian Federation of Advertising Associations has unanimously decided to confer the Honorary Life Member Award on industry doyen Ramesh Narayan.
Reacting to the announcement Narayan said, ” I accept this recognition with humility. I am grateful to all those who helped me serve the industry in various capacities all these years. Most importantly I am blessed to have been able to build strong relationships around the world due to these industry associations”.
AFAA chairman Srinivasan Swamy said, “This honour is but a small token of appreciation for the tireless work Narayan has put in for 23 years to build AFAA as a strong industry body across Asia. He has been the go-to person for anything that required thinking. Ramesh is known for his integrity, truthfulness and his ability to communicate effectively on anything that is given to him. And he has a unique way of making friends and influencing people”.
The nomination of Narayan describes him as a person who has selflessly served AFAA and shaped many strategies that have held AFAA in good stead as a relevant industry body.
It also describes his role in other associations like the International Advertising Association where as the area director APAC he endeared himself to all the chapters in the region. He is also credited with conceiving the widely acclaimed Olive Crown Awards.
In 2021 Narayan was inducted into the AFAA Hall of Fame. He has also been honoured with the AFAA Special Merit Award at the AdAsia Bali.
He has been inducted into the IAA India Chapter Hall of Fame, has been recognised as a global champion by the IAA at its Inspire Awards in London, and is the recipient of the IAA Honorary Membership Compass Award.
He was a part of a three-person Supreme Court-nominated committee to monitor government advertising in India.
He always believes that what is good, is good for business and is a strong advocate of using communication as a force for good.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
